What exactly is SEO Copywriting? Search Engine Copywriting is where a person creates content that will appeal to search engines as well as human readers. This new way of writing for the web must be done correctly, or the practice may be frowned upon. In other words, SEO Copywriting is the practice of using text that’s already there and rewriting it. To put it an even better way, SEO copywriting is the art of creating content that lives off of targeted keywords. This practice is a little more specific than merely grabbing your Thesaurus to find related keywords to stuff your copy with in the hopes you’ll help your search engine rankings.
This practice doesn’t work because your content must have the right density of words or else it will be considered as spam by all the major search engines. So when you’re planning to do SEO copywriting, you should always keep in mind the density of the keywords that you use in your content. Also, SEO copywriting differs from regular copywriting because here your aim is to not only write for the search engines but also for the human readers who are looking for unique information. This form of writing is not really difficult but it does have a learning curve. Get started right now on your road to Search Engine Copywriting with the following tips.
For long-term results, ensure that you always have a high content to code ratio, which is critical for your SEO if you want long-term results. So what is a high content to code ratio? It’s the balance of the amount of text you have on your page with the amount of code. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. Your text must be higher than the HTML code, to get a good ratio. If you want search engines to totally love you, you’ll want to get this right. The cleaner your site is, with more content and less HTML code, the better you’ll rank with the search engines.
Make certain you bold text where it is required – for what reason? This is mainly because people see bold words as strong hooks that attract attention to the prominent words. Google understands this fact and they know how people will view bolded words. Because bolded text is essential to the human readership, Google has adopted it as an SEO element. The outcome you should be after with your content is to impress readers while also providing search engines the components they need to rank your page as high as possible.
Captions are often used to describe images on a webpage, and don’t really catch the reader’s eye. Remember that Google understands both images and their uses.
Thus, it is important to add captions that begin with the terms you are targeting to help Google understand your goals. To conclude, writing for search engines should be top priority if you want the kind of ranking, as well as organic traffic that converts, that your site deserves.