Getting quality visitors to your blog is the best way to leverage your blogging efforts. You want visitors to come to your blog, read it and maybe leave comments as well. Getting your blog popular with the target market is a step by step process but one of the key elements that you need to focus on is search engine optimization. The trick is to rank in the search engines for your keywords so people find your blog and visit it. Let’s look at 3 good SEO techniques you can use when you create your blog posts.
All of your blog posts should be focused on one main keyword. It’s a good idea to look for a number of keywords that are closely related in meaning. You should remember that Google looks for lateral semantic indexing (LSI) as it reads your posts. These LSI keywords are nothing but synonyms that relate to your primary keyword. It’s a good idea to use a few of these along with your main keyword in all of your posts. It isn’t hard to find these keywords, as the Google Keyword Tool will show you a large number of potential LSI keywords. It’s always better to vary your keywords in your posts. If you only use one keyword that you keep using, it will be a red flag to the search engines. You should try and obtain as many external, targeted links that are relevant to your posts as possible. One way is by commenting on other people’s blogs and including a link to your post so that search engines are aware of what keywords they should be using to rank your posts for. This isn’t something you can do in a day but if done correctly it will slowly increase your rank and garner more exposure for your post. However, don’t make the mistake of spamming everyone with links to your blog. If you post smart comments on blogs that are relevant you will also get more direct traffic as well.
You should focus on writing blog posts that humans find appealing just as much as the search engines. There are plenty of bloggers who mistakenly ignore the search engines when they write content for their blogs. They only focus on the readers (which is a good thing), but weaving in the right keywords in the right places, your blog will go places. So whenever you’re writing a post, remember that you not only have to impress the readers but also the search engines.
In the end, traffic is extremely crucial for any website, but having blog gives you the advantage because SEO is not that hard for you. Spend a good amount of time in crafting out your blog posts by including all the SEO elements and update the content on a regular basis to get the most out of your efforts.
Many business owners do not have time for this and would much prefer to have a professional take care of their SEO needs. You can trust search engine optimization Raleigh to design and manage you website, as well as ensure your site is performing well.